She was making chicken salad sandwiches, all fresh ingredients, for the lunch trade.
“Don’t just call it chicken salad,” I told her. “Call it Donna’s World Famous Chicken Salad.”
She smiled that serene smile of hers. “Couldn’t do that,” she said.
“Why?”
“It’s not world famous.”
I tried to explain to her the permissible latitude of hype; how calling something world famous doesn’t necessarily mean they’ve heard of it, say, in Peru.
“Why not?” she asked with the enduring calm of someone who never hypes anything.
An ad exec friend, hearing the story, observed, “She’s wrong. If you don’t sell yourself, who will?”
“Maybe nobody,” I said. “Would that be so bad? Do you ever get tired of hype?”
He shrugged, which is the most eloquent of human gestures, conveying the irrefutability of that which is being shrugged at.
|
|
