As December rolled around last week, trendspotting season officially kicked off and we, like everyone else, love to look back at the year and see what most fascinated us.
From celebrities to superstorms and iconic smartphones to elections, these lists of most popular online searches give us insight into what we love – and love to hate.
Here are the results.
Reality-TV star and fashion mogul Kim Kardashian was the most-searched person for 2012. Not a surprise for many of us, since Kardashian and her nearly-as-famous sister siblings are on practically every celebrity news show around. We’re just thankful the presidential election beat out Honey Boo Boo and her famous Go-Go juice.
Justin Bieber, the kid that met the Canadian Prime Minister this year while decked out in overalls, was knocked from last year’s top spot on most searched for celebrities to number two behind Kardashian, while the hillbilly filly Miley Cyrus came in at number three.
First-timer Rihanna topped out as the fourth most searched for celebrity, according to Bing.
Other first-time names like Selena Gomez, Nicki Minaj and Taylor Swift also made the list this year, pushing names like Jennifer Lopez, Britney Spears, Megan Fox and Lady Gaga out of the top 10.
Lindsay Lohan’s perpetually tumultuous and fight-filled life got her ranked number five in 2012.
Pop culture easily trumped politics, even in an election year, with Republican presidential candidate Mitt Romney coming in as the 43rd most searched for, and President Barack Obama ranking 46th on the list.
Our online searches reveal that excitement around the launch of the iPhone 5 release landed it as the top news story of the year, followed by the U.S. election, the Olympics and superstorm Sandy.
‘Mom-manger’ mogul Kris Jenner must be proud since three of her six children, according to Bing, ranked as the top three most-searched for reality TV stars. Kim Kardashian helped keep it all in the family with her sisters Khloe and Kourtney coming in second and third.
Only Kate Gosselin – the mother of even more children than Jenner – landed between the Kardashian trio and Honey Boo Boo, the kid that captured the hearts and minds of America. Five was a lucky number in 2012 for Alana Thompson (aka Honey Boo Boo) because not only did she rank as the fifth most-searched for reality show star, but her show was the fifth most-searched for news story.
Don’t mention Thompson’s rankings to Maroon 5 frontman Adam Levine though, who called the show the “decay of Western Civilization.”
Although all the spoof videos of Carly Rae Jepsen’s “Call Me Maybe” kept the song in all our heads this year, the singer still didn’t top South Korean rapper Psy’s “Gangum Style” as the most-searched song of the year and the sixth most-searched news story.
The pageantry of the 2012 summer Olympics in London and the likes of swimming sensation Ryan Lochte, gymnast McKayla Maroney and gold medal veterans Michael Phelps all pushed the sporting event to the third most-searched event of 2012.
It’s no surprise that Facebook was the top-searched social media on Bing, while Twitter and its 140 characters snapped on its heels in second place.
So if this is what 2012 looks like, what’s it going to be like in 2013?
We’re going out on a limb and predicting this year’s 12th most-searched person, Kate Middleton, will likely usurp Kardashian for the top spot next year thanks to her recently announced pregnancy. When news broke Monday, throngs of reporters converged on a London hospital where she was admitted for morning sickness.
We’re willing to bet next year Americans will be more interested in royalty and than reality (television).